Original logo
It was a huge honor to be asked to refresh the brand for my first agency, Impressions Marketing. We wanted a lightly feminine font to honor our women-owned business certification, and we kept the italic lowercase "i" to honor the original logo as well as the original color palette.
The sub-brand Backpack Communications, Impressions' school services branch, was created to be cohesive with the umbrella brand and the Art Deco font Broadacre is a throwback to one of Impressions' original brand fonts, Caviar Dreams.